Special Edition
“We’re all entitled to the best, at the best price.”
Carrefour is relaunching its global program, Act For Food, reinforcing its leadership in the food transition for all. This program aims at creating access to the benefits of healthier and more responsible food, and thus for everyone, placing Carrefour at the heart of today’s ecological and societal challenges.
A success started in 2018. With strong commitments co-developed with producers, Carrefour aimed to democratize organic products, improve Carrefour product recipes (by reducing pesticides and controversial substances), and enhance product traceability. In doing so, Carrefour has shaped the agri-food industry standards while ensuring that each of its initiatives is available to as many people as possible.
Today, Carrefour brings taste at the center of food transition. Carrefour is giving a new boost to Act For Food with a new act that places taste and price at the center of its approach. A new direction that better meets customer expectations, which are primarily focused on taste and freshness at low prices.
For this relaunch, Carrefour, together with its partner Publicis Conseil, has created an international campaign.
In Belgium, Carrefour asked their content team (BeContent and Propaganda) to make the Carrefour Food Magazine as a special edition for Act For Food.
So, the new Carrefour Food Magazine has just hit the shelves and we are proud because in this issue, we got a lot of people excited to taste the new recipes and products. A design update has helped take our love of food to a whole new level, with more space for people and stunning recipes.
Check out the issue here
