Evergreen content, the content that remains relevant

You may have heard of evergreen content. Experts like to throw the term around. But what exactly is evergreen content? And above all: why is it so important?

Evergreen content is content that never becomes outdated and always remains relevant. Evergreen content only needs to be written once, but readers can continue to enjoy it for a long time. This content therefore remains valuable to the audience. This makes it more effective than specific, or so-called date-oriented, content.

At the same time, evergreen content provides readers with basic information that is crucial for understanding the other content. You can therefore easily refer to it when you talk about things that may not always be immediately clear to your readers.

Evergreen content comes in different types and forms. For example, you have the ‘how to’s’, tutorials and the ‘frequently asked questions’. But it can also be about certain problems in the sector or definitions that are important for understanding the sector.

By means of evergreen content, you can position yourself as an expert in the sector with your customers. But evergreen content is not only important for the perception of your customers. It also plays a major role for search engines such as Google.

Evergreen content must always be updated. After all, the goal is for the content to benefit your audience in the long term. So be aware that only a small amount of content can remain up-to-date without some adjustments from you.

Also make sure that your evergreen content is not buried under your other posts. Put them in the spotlight and make sure that they are immediately visible to new visitors. For example, you can refer to them in other articles, you can choose to highlight the ‘popular articles’ or you can repost these articles.

So take the time to create evergreen content. Because, believe us, it pays off!