Inspired by Miele magazine
Challenge
- Miele wants to inspire consumers and help highlight the company values of quality, sustainability and innovation
Solution
Through the ‘Inspired by Miele’ platform, Miele wants to ensure that consumers can inspire and help each other. Miele’s content story started in January 2016 with a lifestyle magazine. BeContent came up with a magazine concept around eight people who love to cook and enjoy, such as star chef Yves Mattagne and fashionista Tiany Kiriloff. They share their ideas and stories in the magazine, and you also get an update on the latest Miele must-haves and read all the tips and tricks from Miele and its fans. We were responsible for the visual and content of the magazine concept, design and editing.
Ontdek Ook Deze
Performance Marketing vs Brand Marketing: The Content Bridge
“It’s not a battle; it’s a relay race.” It’s not an either/or situation, but a both/and story. Performance and branding.
AI CAMPAIGN: Surreal winter days
BeContent creates an AI-driven photo & video campaign for JBC’s winter collection: family first, feel-good always This winter, BeContent partnered.
Walter Van Beirendonck: “Sunrise”
Walter Van Beirendonck x JBC: limited sweaters with a bold, graphic look Belgian fashion designer Walter Van Beirendonck and retailer.
3 ways how to use branded newspapers to fuel your marketing
In today’s hyper-competitive and saturated markets there is a need for slower media, deeper stories and conversation. So, why not.