Stories by NOA, unique content platform of an equally unique multibrand experience park

NOA outdoor living is unique in many ways. Because 30 high-end partners work together in an experience park, for example. But also, because a content platform - made by BeContent - supports the multibrand experience park. A first magazine is the next step in its expansion.

#art direction #content marketing #content strategy #contentmarketing #copywriting

28.05.2024 • by karen

The publication of the first edition of the magazine Stories by NOA is a milestone in the content project that NOA and BeContent started last fall. The magazine contains – spread over 100 pages – trends and a lot of inspiration in the field of outdoor living. It is distributed on a circulation of 5,000 copies (4,000 Dutch and 1,000 English), at NOA and at all its partners.

Content platform

The magazine is thus one of the pillars of the content platform of the same name. NOA, which itself saw the light of day in late 2022, already released the Stories by NOA newspaper late last year and brings outdoor inspiration through its blog, newsletter and social media channels. On all the platform’s channels, the stories are divided between product stories, case stories and theme stories, so that the partners are each featured in an authentic context. Stories by NOA thus complements the experience concept of NOA outdoor living. After all, it wants to build a community of outdoor living lovers. These include architects, landscapers, designers and contractors, but private individuals are also welcome. In the 30,000 m² experience park with 12 landscaped gardens, they can find inspiration, discuss plans, make material choices and give ideas concrete form.

Multibrand umbrella brands
and content,
it's a match made in heaven...

In search of the greatest common denominator

Both NOA and Stories by NOA can be called unique. More than 30 brands work together to take outdoor living to the next level. The concept has a greatest common denominator behind which all partners are united and that offers the opportunity to create unique content, which the partners can also use themselves, but which also establishes a new umbrella brand in the market. From all feedback, the cross-pollination between brands and products that NOA and Stories by NOA provide is the single greatest asset.

This type of concept can also work in other sectors or contexts. It is not the common target group that is most important, but the vision or ideology you want to go for together. For example, you could set up a platform with Belgian brands. Or with sustainable brands…

Still a lot of opportunities

In addition, content can play an even more important role with such umbrella brands than it already does with NOA. One example? You could work out subscription formulas where premium members get additional content and other benefits. And then the revenue model is not the most important thing, but the value creation you create. And when such a brand goes outside the country, you get a lot of new opportunities again. Multibrand umbrella brands and content, it’s a match made in heaven…

Curious about the magazine?

Order your free copy here: https://www.noa-outdoor.com/nl/noa-magazine