BeContent BrandLab

Liesbeth Van Wassenhoven and Karen Vandenbossche have been managing partners of BeContent, a boutique content marketing agency that focuses on food, fashion and lifestyle brands, since 2014. The opening of the BrandLab is a logical step for the duo. Liesbeth says: “Because ‘experience’ is becoming increasingly important for brands, we also want to be able to offer this. The studio is a very flexible, beautiful space where we can continue to stimulate our creativity, and where we can also experiment. We see the studio as a brand lab, where we shoot or record productions for our clients, but also cook, invite influencers or clients or organize a press event. You can then also develop such experiential moments on a content level.”