5 hot marketing trends for 2023

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5 hot marketing trends for 2023 can be distilled from the “CMO Barometer” of the Serviceplan Group.

✪ Sustainability communication and ✪ emotional brand building remain core topics (85 and 83%). Top marketers say they will go for a more human approach in communication.

✪ There is a new focus on content creation (75%) in 2023. In Belgium this is even 78.8%.

✪ E-commerce (71%) as well as ✪ AI and automation (65%) stay important marketing trends because CMOS are consistently driving forward the development of an excellent customer experience.

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